Imagine if nature used a one-size-fits-all approach. Every bird would sing the same song; every cloud would be a carbon copy cumulus, and every cloudburst a replay of the last. Who wants a world like that?

Our corporate culture is designed to nurture the innovative, give a free rein to the unexpected and commemorate the big and the small. After all, ideas come in all shapes and sizes. Nothing we produce is off-the-shelf. We look at each company's needs from a fresh outlook, taking equal measure of challenges and opportunities. We then create programs that are pitch-perfect, capturing the essence of each brand's mission and personality.

In our view, communication is about making people care –about a message, a product, a brand, an organization, a relationship. The result? Connections so powerful that brands are propelled to new heights and entire industries are transformed. Sure, we could make it easy on ourselves and do the same thing over and over again, but we don't. It's not in our natural world.